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About Me

I’m a New York-based photographer specializing in product photography and portraiture.My journey with photography began back in Los Angeles when I stepped into a black and white film course in high school. ever since then I have not been able to put the camera down. Through my studies at CSUN and College of the Canyons, I had the privilege of learning from exceptional professors and collaborating with esteemed institutions like The Getty museum.

In 2021, I made the exciting leap to New York to further pursue my career in Photography and Advertising. From industrial items to consumer products and more, I’ve photographed a wide range of subjects. My goal is always to uncover the essence of the subject and present it in a captivating way. I want your images to be striking, make a statement, and leave a lasting impression.

Thank you for joining me on this thrilling photographic adventure. I look forward to connecting with you and exploring the limitless possibilities of storytelling through the lens.

“Today everything exists to end in a photograph.”

– Susan Sontag

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Specialties

Product & Lifestyle Photography

  • Over 6 years of experience specializing in product and lifestyle photography.
  • Exceptional attention to detail and dedication to quality for delivering stunning visuals.
  • Highlighting unique features, capturing captivating lifestyle moments. Bringing your vision to life.

Catalog Management

  • 3 years of dedicated experience in efficiently organizing and optimizing product catalogs for e-commerce platforms like Amazon, Walmart, and eBay.
  • Meticulous attention to detail and strategic planning for seamless navigation and improved discoverability of products.
  • Proficient in managing catalogs using platforms like Magento and WooCommerce, maximizing the potential of online stores and driving sales through effective organization, optimized descriptions, and compelling images.

Project Management

  • 3 years of hands-on experience in successful project management, overseeing projects ranging from online store optimization to exceptional customer service assistance.
  • Skilled in coordinating and leading cross-functional teams, ensuring smooth project execution and timely completion.
  • Strong communication and problem-solving abilities, addressing challenges proactively and keeping stakeholders informed throughout the project lifecycle.

Image Processing & Editing

  • 6 years of expertise in transforming ordinary photographs into extraordinary visual masterpieces.
  • Proficient in industry-standard software like Adobe Photoshop and Illustrator, utilizing advanced editing techniques to unlock the true potential of each image.
  • Distinctive editing style characterized by vibrant colors, refined details, and captivating compositions that leave a lasting impression.

Content Creation & Optimization

  • 4 years of experience in crafting compelling digital assets for e-commerce sites, including captivating infographics and engaging Enhanced Brand Content (EBC).
  • Strong command of SEO principles to deliver persuasive and search engine-optimized copy.
  • Hands-on experience in implementing A/B testing to fine-tune and optimize content performance for maximum impact and conversion rates.

Analytics

  • 3 years of experience in analytics, specializing in creating data-driven content strategies to maximize ROI.
  • Proficient in gathering and analyzing data from reporting tools, extracting meaningful insights to develop targeted and impactful content.
  • Continuous monitoring of key metrics and refining strategies to align content initiatives with business objectives and consistently deliver tangible results.

Employment

Sergio Zaragoza Photography

Present

Produce high-quality product video and photoshoots both in-studio and on location, focusing on exceptional visual representation of products.

Develop comprehensive shot lists and storyboards, meticulously plan lifestyle and on-location product shoots to meet client objectives.

Manage talent booking and scout shooting locations, demonstrating a keen eye for selecting the perfect settings to enhance product appeal.

Resize and format digital media, images, and video marketing content for various selling platforms such as Amazon, Walmart, and eBay.

Use advanced post-production techniques to edit and enhance images and videos, consistently delivering polished final products that met client specifications.

Digital Marketing Corp.

2020/2023

Successfully launched new products, product pages on Amazon and online stores, created marketing materials and marketing campaigns, provided data-driven content optimizations.

Organized and cataloged digital media assets and created product instruction manual translations (English, Spanish).

Managed e-commerce stores and ran A/B tests to optimize user experience.

Worked with sourcing team to verify quality and delivery schedules.

Increased organic traffic to product pages and online stores using insights from SEO tool (Helium10).

Created sales analysis reports.

Managed projects using various tools to efficiently communicate across multiple teams (ASANA, Slack).

Assisted in resolving customer service tickets.

International Catalog Associate

Outward Hound

2022

Managed product catalogs from multiple brands across various marketplaces, tracked performance, and sell-through quantities.

Efficiently managed digital assets using PIM (Salsify) and published content to Amazon and other marketplaces.

Managed Amazon Vendor Central cases.

Worked with Amazon Brand Specialists to track SKU performance and identify growth opportunities.

Managed inventory health across multiple sales channels.

Noah Webb Commercial Photography

2015/2016

Assisted with on-location and in-house photoshoots for editorial and product images.

Coordinated tasks with other assistants, booked talent, and scouted locations.

Maintained studio equipment and performed post-production editing.

Performed basic administrative work (filing, client communications, basic accounting).

Served as digital tech.

Ran production related errands.

Post production and image edition/retouching.

Publications

My work has been featured in prestigious literary journals like Cal State’s Northridge Review and College of the Canyons’ Culdesac Magazine. It’s a privilege to see my photographs showcased in these respected publications.

One of the most memorable moments in my career was in 2013 when one of my images was selected as the cover for “A Short Course in Digital Photography.” It was a true honor that not only solidified my passion for photography but also highlighted the unique storytelling aspect of my visual style.

Having my work recognized in the field of photography is both humbling and motivating. It drives me to continue creating captivating images that resonate deeply with viewers.

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Interested in my services? Let’s chat!

I offer a range of services including photography, content creation, graphic design, SEO research and optimizations, project and catalog management, social media, email marketing, and branding. I specialize in Canon digital cameras, lighting and set design (Strobes, Continuous lighting), and Adobe Creative Suite (Photoshop, InDesign, Illustrator, Lightroom, After Effects, Bridge), Microsoft Suite (Word, PowerPoint, Excel), Google Docs, Sheets, Salsify, Helium 10, SEO tools, WordPress, and HTML.

Feel free to contact me for any inquiries regarding my services, rates, availability, or collaborations. I am always open to discussing projects, ideas, and unique opportunities.